About Us

Tareez – Heritage Redefined

Founded in 2005 by Afshaan Sheikh to honour her mother, Tahira Sheikh, Tareez blends the artistry of South Asian handwork with the elegance of contemporary fashion. From modest western wear to embroidered accessories, each piece is crafted in-house with fine fabrics and traditional techniques, offering versatile, inclusive designs that honour a legacy of love and culture.

Tareez – Timeless fashion, born from love and legacy. Since 2005, we’ve transformed South Asian artistry into modern elegance, crafting pieces that celebrate heritage, empower women, and inspire confidence.

Our Purpose and Mission

Our purpose is to preserve heritage and redefine elegance by blending South Asian craftsmanship with modern design. We are committed to creating timeless, versatile pieces that honor tradition, empower women, and inspire confidence across generations.

Hear From Our 50K+ Clients

Discover why thousands of women choose Tareez to celebrate their heritage in style. Real stories of elegance, empowerment, and timeless design.

Ayesha Khan

Fashion Blogger & Stylist

Tareez pieces are more than clothes they’re stories you can wear. The craftsmanship is exquisite, and every outfit makes me feel confident, graceful, and unique.

Sara Malik

Entrepreneur

I’ve worn Tareez on business trips and family events the designs are versatile, travel-friendly, and always get compliments. They strike the perfect balance between comfort and elegance.

Hina Sheikh

Bride-to-Be

For my bridal trousseau, I wanted outfits that reflected my culture yet felt modern. Tareez delivered exactly that  every piece is a keepsake.

Mehak Qureshi

Working Professional

The attention to detail in Tareez clothing is unmatched. From the embroidery to the fit, you can tell each piece is made with love and precision.

Zoya Ahmed

Artist

Tareez connects me to my roots while letting me express my personal style. I love how they preserve traditional techniques and make them relevant for today.